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Writer's pictureAaron Anderson

Naming and Navigating: 1ntegrate is just getting started

Updated: Nov 11, 2023


Hi. I'm Aaron Anderson. This is the story of starting 1ntegate!


Actually, I don't have much of a story yet since we're only 1 week into the concept phase of the business. But there's plenty on my mind that I'd like to share.


Why "1ntegrate"?

I'll be honest, we went through at least 200 business names before landing on 1ntegrate.

Does it sound weird when you say it? Yes.

Does it look cool when you write it? I guess.

But will we appear alphabetical and can we use a lot of play-of-words for marketing material? Oh, you bet.



What is this blog about?

You can think of this blog as my journal you can follow as our business grows. In the future, I hope to have more inspiring content, but for the meantime, I'm sharing our thoughts and process since we're taking on a new adventure.


What is 1ntegrate's current priority?

Our top priority is finding market fit. We don't want to come out of the gate with a service that no one wants to buy. We also don't want to over-commit to work. So we're starting small by finding three customers to join our


The best way to do this is to reach out to our existing network. Hello to the folks I've recently had a convo with; and hi to the folks I have time scheduled with in the future.






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